Privacy policy

2.1 Social Media Sharing

Sharing content and increasing reader engagement is achieved using social sharing tools such as Pinterest, Facebook, Twitter, and Instagram. These sharing buttons are implemented by a third-party called Shareaholic.

When a user clicks on the social media icons present in this website either at the bottom of the posts or floating social icons found near the sidebar on the post pages, the respective social media platform receives information about pages or content on this blog being visited by you. This is solely used to optimize your web experience and used for analytics to understand which social media platform provides more success for this blog.

However, when you log in to your social media platforms, some personal information about you could be collected including your IP address, social media username, display image, and other related information by the social media buttons on this blog.  These buttons might function as web beacons even when you do not click on the button meaning that, they might collect your IP address automatically even when you don’t share our content.

The Ypsilon Blog is not accountable for the information collected through third-party web beacons and buttons as this information is directly collected by the third-party themselves, in this case, Shareaholic. For details regarding how your data might be used we invite you to check out the privacy policy of Shareaholic.  Once you share the content from this blog, it will be governed by the privacy policy of the respective social media platform. This blog does not have any control over the information collected by the social media platform.

 2.5.a Google Analytics

This blog shares data with Google Analytics in order to track Website usage statistics and to understand more about user interest and user actions on this website (including clicking links or images). This service might also collect your website usage data in addition to data from other referring websites. We have allowed Google Analytics to capture your IP addresses in an anonymized way (Anonymised IP address). In this way, your privacy is maintained.

You can read the privacy policy for Google analytics here 

Further, if you wish to not allow Google Analytics to track you, you can further do so by downloading the addon found here

 2.5.b Google Fonts

Your data is shared with Google Fonts which is used to display web fonts for this blog. You can read the privacy policy for Google Fonts here

 2.5.c Shareaholic

This is a plugin that uses social media to share content. This plugin seamlessly integrates with Google Analytics and also uses content analytics to analyze how you as a user interact with this website. Content Analytics is obtained by using Google Analytics UTM Campaign Tracking which will permit this blog to understand how much traffic is received through social media, directly inside Google Analytics. If you wish you can read more about it here

Additionally, this plugin also displays advertisements on this website relevant to the content presented on this website and if you decide to click on the advertisement, the next time you visit this website, it will provide more relevant advertisements to you at no cost. Your preferences and clicks on advertisements will be stored in the form of cookies to remember you and provide relevant content on your future visits to this website.

This plugin additionally uses trusted third-party services which are critical to keeping Shareaholic running smoothly. It also uses Cross-Device technology to connect user profiles from different devices. This technology helps to provide more accurate analytics, security, and fraud prevention and facilitates also cross-device targeting.

Below are the social media icons used by this plugin to enable you to share content:

 2.5.c.1 Facebook

When you use the Facebook icon to share content from this blog onto your Facebook personal account, data could be shared with this service as described in the section of Social Media Sharing (2.1) above. Cookies or web beacons in the form of buttons could be used for this purpose. Once data is shared with Facebook, your personal data is governed by the privacy policy of Facebook. You can read about Facebook’s privacy policy here.

2.5.c.2 Twitter

When you use the Twitter icon to tweet content from this blog onto your Twitter personal account, data could be shared with this service as described in the section of Social Media Sharing (2.1) above. Cookies or web beacons in the form of buttons could be used for this purpose. Once data is shared with Twitter, your personal data is governed by the privacy policy of Twitter. You can read about Twitter’s privacy policy here

 2.5.c.3 Instagram

When you use the Instagram icon to post content from this blog onto your Instagram personal account, data could be shared with this service as described in the section of Social Media Sharing (2.1) above. Cookies or web beacons in the form of buttons could be used for this purpose. Once data is shared with Instagram, your personal data is governed by the privacy policy of Instagram. You can read about Instagram’s privacy policy here

 2.5.c.4 Pinterest

When you use the Pinterest icon to pin content from this blog onto your Pinterest personal account, data could be shared with this service as described in the section of Social Media Sharing (2.1) above. Cookies or web beacons in the form of buttons could be used for this purpose. Once data is shared with Pinterest, your personal data is governed by the privacy policy of Pinterest. You can read about Pinterest’s privacy policy here

 2.5.c.5 Email This

When you click on the Email icon to share the content from this website with your friends, this action might be recorded in the form of cookies by Shareaholic. To know more about how your data is used we highly recommend you read Shareaholic’s privacy policy here.

 2.5.d Jetpack

This site uses Jetpack for analytics and advertising. For this purpose, cookies could be used in order to collect the necessary user information including user actions on this website. You can read more about Jetpack’s privacy policy here.

 2.5.e Hubspot

This website uses Hubspot service for marketing automation (automated mail marketing). You can read more about Hubspot’s privacy policy here.

2.6 Advertisements

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on The Ypsilon Blog, which are sent directly to the users’ browser, thereby automatically receiving user’s IP address. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

This site uses Shareaholic and Jetpack to display advertisements on this blog. Each advertising partners has their own Privacy Policy for their policies on user data. The privacy policy for Shareaholic can be found here. They also have a page to opt-out of third-party tracking which you can find here. You just need to follow the instructions to go on to the NAI page of consumer opt-outs so that you can successfully opt-out of interest-based advertising.

You can read more about Jetpack’s privacy policy here.

Note that The Ypsilon Blog has no access to or control over these cookies that are used by third-party advertisers.

2.7. Akismet

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

3. INFORMATION THAT WE COULD RECEIVE FROM OTHER SOURCES:

Information received from other sources will be automatically added to the prior information we have about you. If this blog decided to ever sell products to you as a user and if you are purchasing the products from this blog and are also subscribed to this blog, then this two information will be merged. The information from other sources could be your payment and billing information which we could use for record-keeping, customer support, or even identity information that will enable us to provide a safe and secure to you eventually.

How and Why Do We Use Your Personal Information

1. We primarily use your personal information in order to provide better, interesting, and useful content, operate, and maintain our website.
2. We also use your information in order to improve, personalize, and expand our website to cater to your needs or sell products that are adequate for this blog or useful to you.
3. Your information such as email address helps us to send you emails (Only if you have subscribed to us or have reached out to us first. We do not send unsolicited emails) with notifications of new content release, or to respond to your comments or inquires or concerns.
4. Additionally, your information could also be used to communicate with you, either directly or through one of our partners, including customer service (if needed in the future), to provide you with updates and other information such as notifying you of changes to this blog or services.
5. We may also provide you with interesting offers and discounts if possible (depending on the future scope of this blog). Your personal information could also be used by third parties to display advertisements that could be of use to you or helpful in some way.
6. Your personal information helps us understand and analyze how you use our website and provides us with useful statistics about usage and your location and your engagement or not with the website.
7. Besides, your information could be used when required by law for legal purposes such as find and prevent fraud.
8. As described previously in the section ‘Information that we could receive from other sources’, we could also merge your personal information with information that we could receive from other sources.

Other than all these purposes, your information may not be used without your explicit consent or permission. Your privacy is important to us and we do everything that we can to protect your data and make sure that we are in compliance with the laws in place.

Who we share your data with

We do not track or sell or transfer your personal data to other websites.

We share information only under certain conditions such as when you have given us the consent to act as the lawful basis to share your data with third parties, or when required by law to disclose your data for the purpose of protecting our rights and others’ rights including you and our affiliates.

Your personal data might be shared to also protect our operations, our privacy, and safety or property and to enforce policies. We may also disclose your personal data when lawfully required for security and safety reasons to prevent fraud.

We might also share your data with other authorized users of this blog to identify you when you send messages via email or comment on this blog’s post. (in the future)

When required we might also share your data with merchants and payment processors.

 It is always advisable to also have a look at the privacy policy of third-parties such as Google Analytics and Shareaholic, Jetpack, Google fonts, and other third parties described in Section 2.5 Analytics and Third-Parties (Sharing with Other Parties) of this privacy policy to learn more.

How long we retain your data

We take measures to limit the processing of your personal information or retention. To do so we delete your personal data when the information is no longer necessary for the purpose for which it was originally collected unless it is required by law to maintain this information for a longer period.

1. Comments

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. However, upon request, we can cancel your details from this blog.

2. Google Analytics user Data and Event Data

Google Analytics user data and event data is retained for a maximum of 26 months. Your personal information will be retained for the period deemed necessary to fulfill the purposes outlined in this privacy policy unless the law requires or allows a longer retention period.

3. Registered users on this website

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Again, we try to hold your data as limited as possible. While determining retention period and subsequent deletion we also take into the fact the impact of the services that are provided to you through this blog so that if we were to delete some information regarding you (from or about you) it would not have a huge impact. We also take into consideration the permissible and mandatory retention periods that are accepted by law.

4. Subscriptions

When users choose to subscribe to this website, the email address and related information to the email address such as first name and last name will be retained as long as the user is subscribed. If you wish to unsubscribe at any time, some personal data could be retained on the database in compliance with the law, that could be used for audits or reporting or also to provide you with feedback or information that you might request ultimately.

5. Contacts

The email address which is collected when you send us an email for inquiries will be stored only for the period that is necessary or the maximum limit permitted by law (usually a maximum of 12 months) that is needed for any future correspondence if any. A month before the expiration, we will send a notice to you that we will delete your data at the 12-month mark. At that point, if you wish you can renew your consent or the data would be deleted. However, if you are a subscriber the data would be retained as long as you are subscribed to this blog.

You can easily choose to unsubscribe to this blog by dropping us an email.

Where we send your data

1. Spam Detection

Visitor comments may be checked through an automated spam detection service such as Akismet. The information analyzed by the spam-detection service typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

2. Data Transfer (if any)

If you have subscribed to this blog using your email to receive notifications of newly published content, we will not sell or rent or authorize your email or related information with any third-party, without your consent and permission.

Although this is strictly a personal blog, please note that in the future it could be that someone else could take over this blog or it could be developed into a full-blown business where we may be required to transfer or sell or share some or all of your data including personal data in case of merging with another company or blog, acquisitions, reorganization of this blog, assets selling or other similar transaction.

We may also sell, share, or transfer your personal data to another company or blog under unfortunate circumstances such as insolvency or bankruptcy, or if we decide to sell or merge or partner our blog with other business. In this case, your data, which could contain personal information, might be included as a part of transferred assets.

3. Other Third-Parties and Service Providers

Your personal information might be shared with affiliates and business partners to whom it is reasonably necessary, to the extent permitted by law, or for the purposes outlined in this privacy policy.

We may also provide certain user information that is not personal to third-parties such as analytics (Read in Section Analytics and Third-parties) for different reasons such as business purposes or marketing purposes. This information could also be used to help assist third parties to understand user interest, actions, or habits and usage patterns associated with the content such as posts, advertisements, promotions, or other functionalities available on the Ypsilon blog.

We may also share your personal information with service providers who are trusted third parties. We use these third-party service providers for hosting and maintenance besides, error detection and monitoring, performance monitoring, debugging, database storage and management, and direct marketing campaigns. Your personal information that is shared with Service providers will be only to the necessary extent to execute and perform certain functions and services. These third-parties are expected to maintain the privacy and security of your personal information that they process.

Security Measures for Data Protection

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorized access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

The security of your Personal Information is important to us. However, we would like to point out that no method of transmission over the Internet, or method of electronic storage, or security measure is perfect or impenetrable or 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. In short, we cannot guarantee that your personal information will not be accessed, disclosed, viewed, and /or altered or even destroyed by breach of any of our security measures in place because there is no such thing as 100% security over the Internet.

As for unfortunate events of breach of security or integrity or confidentiality of your personal information in an unencrypted form, we would communicate it with you as quickly as possible as required by law (72 hours).

We also take measures to limit the processing of your personal information or retention by deleting your personal data when the information is no longer necessary for the purpose for which it was originally collected unless it is required by law to maintain this information for a longer period.

How we respond to Do Not Track signals

Our website responds to and supports the Do Not Track (DNT) header request field. If you turn DNT on in your browser, those preferences are communicated to us in the HTTP request header, and we will not track your browsing behavior.

Third-party websites

This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.

Children

We do not knowingly collect any information or data from children under the age of consent. Our website is not designed to attract children and it is not our intent to collect personal data from children under the age of consent in their country of residence. We, therefore, request that children under the age of consent do not submit any personal data to us. If a parent or guardian of the child becomes aware that their child has provided us with personal information without their consent, they must contact us immediately at support@theypsilonblog.com. If we become aware that a child under the age of consent has provided us with any personal information, we will delete such information with immediate effect.

Amendments to this privacy statement

The last updated date of this privacy policy can be found at the top of this page. We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes.  In addition, we will actively inform you wherever possible.

Accessing and modifying your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:

• You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
• Right of access: You have the right to access your personal data that is known to us.
• Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
• f you give us your consent to process your data, you have the right to revoke that consent and/or to have your personal data deleted.
• Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
• The right to restrict processing – You have the right to request that we
  restrict the processing of your personal data, under certain conditions. These conditions could be when we are uncertain of our rights to process your data or when you have asked for the objection of processing and we a pending decision to make. Under these circumstances, we will restrict any procession to a bare minimum and will not access your information.
• Right to object: you may object to the processing of your data. We comply with this unless there are justified grounds for processing.

Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.

Contact details

If you have any questions feel free to contact us at support@theypsilonblog.com